2009 Musical Instruments Fair Japan (Nov. 5 through 8)- Draws Increasing Number of Future Music Makers

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Staged amid the once a century economic slow down, and pandemic flu, however, the 2009 Fair in Pacifico Yokohama opened in positive atmosphere with much excitement and expectations as the industry had experienced in the previous shows.

Unlike the NAMM Show and Musikmesse Frankfurt, the Musical Instruments Fair Japan which takes place every other year has been organized as a public show expecting more first time music makers to visit. Years of extensive promotional efforts by the organizer and the industry have been paid this year as it greeted increasing number of elementary school and junior high school students as well as young families who will be core customers in the coming years. Yokohama City Board of Education joined the organizer to promote the event among local elementary and junior high schools. In the weekend, children and parents took part in a host of consumer events and enjoyed musical experience.

According to the organizer, it drew 28,185 visitors for the 4 days. Though the number of exhibitors declined 25% and exhibit space decreased 30% over the previous Fair, the exhibitors looked to be more spirited and ready to meeting the changing economy and coping with the challenge that the industry throughout the world faces.

The Fair was co-staged with such consumer shopping events as the Premium Guitar Show, Outlet Mall, Music Publishing Exhibition and benefit auction. Nevertheless, they also presented huge business opportunities for the exhibitors bringing them a total of 133 million yen sales.


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