October 2012 Archives

In 2010 Yamaha introduced CFX, the highest model of CF full concert grand piano line. So far, a total of 120 units including rentals for concert, and 60 units for general consumers have been distributed.

The new CX Series in 7 models announced this past August are refined models of C Series key line grand pianos featuring advanced functions built into the CFX. Distribution started on October 12, right on the day of 125 years anniversary of Yamaha. (photo left: CX7)

Kimiyasu Ito, General Manager of Piano Division, says, "We have accumulated know-how and data on natural materials used for the Yamaha grand pianos, and technology to maintain fine quality in decades of use. Inheriting those basic features of C Series and other lines, we have polished tonal quality and value in designing CX models."

Kenichi Matsushiro, General Manager of Sales Dept., Piano Division, explains, "The largest feature of CX pianos is what we call 'Singing Tone', remarkably advanced expression capability. We believe the new models will be appreciated by professionals and educators." (Photo right, from l to r., Kenichi Matsushiro, Kimiyasu Ito and Hitoshi Izuya.)

CF Series, the top line of Yamaha pianos built to order, is made by meticulous hands of seasoned craftsmen in many of most critical processes. On the other hand, C Series pianos are production models employing machinery in good part of works. In designing new CX Series models, the engineers have carefully reviewed materials and manufacturing processes of C Series. More than refinement of them, Ito points the greatly advanced wood seasoning is the key feature of C series pianos.

He says, "If woods are improperly seasoned, they will cause us serious problems such as extreme hardness that often prevents cutting them into fine pieces or excess humidity which develops flare on cut edge. When we define production models, it's inevitable to process internal structure of wood materials into maximum level we set."

Hitoshi Izuya, Supervisor of Piano Design Section, Piano Division, and principal designer of CF and CX pianos says, "The pianists who played the proto type of CX Series commented that it had tonal characters ultimately different from conventional C Series models with deep resonance at bass range and well contoured sound at middle range. They also highly claimed its expression capability which responds to their musicality.

The CX models are priced 20% higher than former C Series reflecting the much improved quality standard, and the high level of technical and musical advantage.(photos right: The soundboard is built with the same technology employed for CFX (for the C3X and upper models. The Yamaha's exclusive Vacuum Process technology allows the frame to hold 20 tons of string tention.) 

Though the Japanese piano market has been impacted by stagnant economy over the years, sales of professional grand pianos maintain sustainable level in both domestic and overseas markets. Matsushiro expects further growth in Brazil where demands for grand piano are high among not only classical but also jazz and Bossa Nova artists, in Russia of its healthy academic market, and in such emerging markets as India and China.
 
Separately, Yamaha provides reasonably-priced Traditional Series grand pianos featuring basic functions of former C1 and C3 to meet the needs of budget-conscious academies and institutions, and trade-up requirements of general upright piano users.

Kakegawa factory exclusively manufactures 30 to 40 units of CX Series pianos per day.

Designed after CFX Series and inheriting proven reputation of C Series, advanced expression capability of CX models are expected to establish themselves as the new standard models of Yamaha concert grand piano line.

CX Series
C1X       ¥1,550,000
C2X       ¥1,700,000
C2XCP  ¥2,700,000
C3X       ¥2,100,000
C5X       ¥2,400,000
C6X       ¥2,700.000
C7X       ¥3,200,000

 

Yamaha Celebrates 125 Years

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Celebrating125 years in music products manufacturing, Yamaha carries a special campaign under the banner of '125 Years of Passion & Performance' to be continued throughout a year starting October 1.

Designed by Neville Brody of U.K. Research Studio, the commemorative logo represents Yamaha's more than century-long proven policy to communicate with musicians, dedicate with the tools for music, appreciate their friendship and loyalty, and a committment for further integrity in the future.

Following CX grand pianos announced in August, Yamaha will introduce massive new products which embrace Yamaha's established instrument making and cutting-edge technology.

In coming spring, Yamaha Hall in Ginza, Tokyo, will host a series of musical events topped off by a piano concert by Maria Jo?n Pires on March 14.

In collaboration with Hamamatsu Musical Instruments Museum, History of Piano exhibition will take place at Yamaha Ginza Studio in summer. Colorful events also follow in the overseas markets.

Two Premium Piano Centers Open in Tokyo

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Yamaha has refurbished Boesendorfer showroom in Nakano, Tokyo on August 25.
With the floor space nearly doubled from 122 sq. meter to 221 sq. meter, it regularly displays 15 Boesendorfer pianos, which are 66% more than before.

Mitsuyoshi Kimura, Boesendorfer Japan Group manager, comments, "To provide advanced service and support for the largest number of customers in Metropolitan area, we have enhanced our facility with the largest selection of the pianos and 4 regular and non-regular technicians stationed as well as an in-store laboratory to meet the needs of artists. We also have a specialist who is nicknamed Mr. Boesendorfer, and an engineer studied piano building at the Boesendorfer main factory in Vienna. The showroom keeps the pianos in most suitable temperature and humidity level 24 hours. Since Boesendorfer pianos are hand-built by skilled craftsmen, each instrument has its own tonal character. That's why we stock several units for each popular model all the time." (photo: Mitsuyoshi Kimura, left, and staff)

In celebration of the milestone, Yamaha plans a series of seminars for piano technicians and concerts in coming months. Reflecting the intensified functions of the showroom, business is growing with sales outperformed the same period of last year.

While, Euro Piano, exclusive distributor for Bechstein Pianos in Japan, opened Bechstein Salon at Shiodome , Tokyo on the 1st floor of Gradito shiodome bianco building known as the Italian Street on September 3. It's part of the programs planned in commemoration of the 25th anniversary of Euro Piano.

Located in the busy business and shopping district in Shinbashi, the 264 square meter salon has a showroom, a small 80-seat hall and 3 selection studios.

Ryoichi Totsuka, president of Euro Piano said, "We have from15 to 20 Bechstein and Hoffmann pianos. The small hall is offered for concert, clinic and seminar."

The opening events included a lecture concert and open class by Yves Henry, professor of Paris Conservatoire National Superier de Musique. (photo: Ryoichi Totsuka, second from left is franked by Karl Schulze, chairman, Bechstein, far left, and Masato Kato, Vice President, Euro Piano)

Bechstein shiodome Messe invites visitors from October 1 to 21 where prominent models of Bechstein piano are introduced.

Euro Piano has just started distribution of Italian Schultze & Pollemann pianos in the Japanese market. Launched by Schultze, German pianobulder and  Polleman, experienced craftsman at Steinway Piano in 1928, the Schultze & Pollemann pianos using luxurious European wood materials including Fume Cereza for soundboard have established reputation as artistic furniture quality piano. Totsuka said that the new brand will offer the customers increased selection of pianos imported from Europe.