November 2012 Archives

Kawai Launches Digital Piano Factory in Shanghai

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Kawai celebrated official opening of its new production base for digital pianos in Shanghai on October 14, the last day of 2012 Music China.

Kawai has partnered with Parsons Music in Hong Kong for distribution in China so far. The new factory is a joint-venture with 120 million Yuan working capital invested by the two parties.

Located within Parsons piano factory premises in the suburbs of Shanghai, Shanghai Kawai EMI Co., Ltd. manufactures 4 types of Kawai digital piano which feature voices and backing patterns of traditional Chinese musical instruments. These models have been built and imported from Kawai's manufacturing base in Indonesia since October, 2011 when Kawai first announced distribution of its digital pianos in the Chinese market.

Hirotaka Kawai, president of Kawai, commented, "The growing Chinese digital piano market is quite prospective as more young players enter in the coming years. Teamed with Parsons, the new factory will help us provide the market with the products built there at the best timing. I believe our experience in distribution of acoustic piano will also serve, and support our dealers in China." (photos above: from l. to r., Hirotaka Kawai, Jiro Murai, and Hideyuki Tanaka.)

Jiro Murai, director and executive officer of Kawai Electronic Musical Instruments Division serves as chairman of the new factory, and Hideyuki Tanaka is responsible for day-to-day operation. Tanaka said, "It has been a long-standing plan to have our own manufacturing base in China. We hope it will serve the market and contribute to increase awareness of digital piano here."

The 2-story factory (partly 3 storied) comes in 1,692 sq. meter space with a warehouse on the first floor, and a manufacturing section, materials storage area and offices on the second floor. Employing flexible production lines successfully established at the Indonesian manufacturing base, it has monthly production capacity from 2,500 units to 3,000 units. Tanaka explains, "The factory is designed to achieve maximum balance of production and quality level, while keeping the workplace safe for the employees."


Kawai Indonesian plant now manufactures 8,000 digital pianos monthly which are exported to the world markets. In the future, the Shanghai factory is expected to serve as a central unit providing the Chinese consumers with digital pianos matched to their requirements and support increasing needs at local piano teaching studios in cooperation with Parsons Music.(photo left: Kawai and Parsons top management joined the ribbon-cutting ceremony.)




Musical Instruments Fair Japan Returns in 2014

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Masahiko Yamano, president of Musical Instruments Fair Japan Association announced that the organization would host 2014 Fair at Tokyo Big Site Halls West 1 & 2 from November 21 (Fri.) through 23 (Sun.)

Traditionally, the event has taken place in odd year, however, the 2013 event was canceled to reexamin location and existence as a vehicle to promoting music making. Over the years, voices grew in the industry that Tokyo should host the event.

Masamitsu Yamano Memorial Reception

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Mr.-Yamano-Memorial.jpgYamano Music and Masahiko Yamano held a memorial reception for late Masamitsu Yamano who passed away on July 17, at the Imperial Hotel, Tokyo, on September 26. More than 1,200 guests gathered from music products, recording, music media, artist management, and other industries.

Born as the third generation of Tokyo-based Yamano Music, one of the largest music products and recorded music dealers with its history dates back to 1892, Masamitsu Yamano took the position of president of the company in 1977. He served various key posts of official business organizations including Japan Business Federation, Musical Instruments Association, Musical Instruments Fair Japan Association, and Japan Musical Instruments Retailers' Association.

In 2009, he was inducted to Fender Hall of Fame in celebration of his half century partnership with U.S. Fender Musical Instruments, and successful branding and marketing results he accomplished in Japan. The industry much owes him for his decades of commitment and dedication in developing the market and increasing new music makers.

2012 Good Design Awards

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Japan Institute of Design Promotion announced 2012 recipients of Good Design Award for 100 excellent industrial designs and products.
From the music products industry, Yamaha, Kawai and Vestax products were selected.

Long LifDesign Award:
Yamaha SLG-100N Silent Guitar

Good Design Award:
Yamaha THR10/THR5 guitar amps
Yamaha NU1 Hybrid piano
Yamaha CL Series digital mixer and ACP-2 acoustic sound control panel 

Kawai CA95 digital piano
Vestax VCI-380 and Spin2 DJ controllers