January 2013 Archives

Yamaha Launches Distribution Company in Vietnam

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Yamaha announced on December 21 launch of a distribution company for musical instruments, institutional audio and video equipment in Ho Chi Minh, Vietnam. So far, Yamaha products have been sold in the market through a local import agent. Having a 100% controlled distribution unit, Yamaha expects further growth in this rapidly expanding market.

Yamaha Music Vietnam Company, Limited capitalized at 6.7 million US Dollars will be headed by Jyun Matsuura, and plans to start operation in April with 10 employees including 2 representatives sent from Japan. The businesses also include music studio operation. The new company expects 3 billion yen annual sales in 5 years.

2012 Music Products Industry Review

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School Music Revival Live Project Enters the Second Stage

Launched in July 2011 to revive school music devastated by 2011 North-eastern earthquake and tsunami, School Music Revival project had already provided nearly 1,800 nursery schools, elementary, junior and senior high schools in the area with tune-up, repair and restoration services for over 2,300 musical instruments in the first stage. The activities are continuing meeting the requests for another 1,000 music gears.

As the second stage, the project is offering 155 nursery and elementary school children music concerts. On August 5, School Music Revival Live took place inviting Ryuichi Sakamoto, composer, advocator of the project, and music groups from 22 junior and senior high schools at Tokyo Electron Hall Miyagi, Miyagi Pref. The students expressed their thanks for the consolidated support provided by the project and pleasure of continuing music playing. The second live will be staged on August 4 at Miyagi Culture Center Grand Hall.

So far, the project successfully raised 119,230,998 yen from general public, the organizers of charity concerts, music dealers, schools, musical and cultural societies and artists worldwide.

First Japan Pavilion in the 2012 Music China

Japanese music products industry staged the 1st Japan Pavilion at the 2012 Music China in Shanghai (October 11 through 14) with total support from JETRO. A total of 28 companies set up booths at 360 sq. meter exhibit space. The exhibitors highly evaluated the result that they successfully promoted excellence and high quality standard of their products to the Chinese visitors.

11th Music China attracted 1,606 exhibitors, a 13% increase and 60,172 visitors, a 15% increase over the previous year. Though visitors from Japan declined under the recent political pressure between Japan and China, the show expanded its total exhibit space 10% to 86,500 sq. meter.

1st NAMM musikmesse RUSSIA 

NAMM and musikmesse teamed to launch 1st prolight+sound NAMM RUSSIA from May 16 through 19 at Moscow. In the midst of Europe's debt crisis and global financial difficulties, it drew modest 195 exhibitors and 6,300 visitors. Limited information on Russian music market also affected the exhibitors. However, given huge economic potential as well as 9th largest population in the world and geographical advantage with proximity to Europe, the industry has shared consensus for the future growth of the market. All-industry marketing efforts are called for to explore the potential market.

The second prolight+sound NAMM RUSSIA will take place from May 16 through 19.

Musical Instruments Fair Japan Returns in 2014

Musical Instruments Fair Association Japan announced that Musical Instruments Fair Japan would come back in 2014. The new home of the event will be Tokyo Big Site reflecting strong demands for return of the former biennial consumer show to Tokyo area.

The 2014 Musical Instruments Fair Japan will take place from November 21 through 23.



Industry Milestones

Yamaha Corporation started a 12-month special campaign in celebration of its 125th anniversary. Komaki Gakki, Shimamura Music and Takamine Gakki marked commemorative 50 years.

Obituary: Takehiko Akaboshi

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Takehiko Akaboshi, composer, and president of Tokyo Music Volunteer Association, passed away on December 19 by heart failure at the age of 91.

Funeral service was held by family members, and the association plans a farewell ceremony on February 18 at Keio Plaza Hotel, Shinjuku, Tokyo.

Akaboshi was the pioneer in music therapy in Japan promoting rehabilitation effects of music for adults and children.