JMT Web News


November 22, 2023 11:53 AM

Yamaha Music London Reopens

Yamaha Music Europe announced recently that Yamaha Music London, flagship store/showroom in Europe reopened on October 12.

Initially opened in 2007 on Soho, London, the store was reborn as a place where everyone from professionals to general music fans can experience Yamaha brands and pleasure of music repeatedly in Inviting, Inspiring and Experiencing environment.

The 1st floor invites non-music makers to casual atmosphere and experience equipped with a wide variety of entry models of Yamaha music products including the largest selection of digital piano in Europe. It also has a new AV gaming area to experience high quality Yamaha sound products, and an event site with a performance stage.

The basement was redesigned to an exclusive guitar floor showcasing 170 Yamaha guitars, and the second floor much favored for its classical photogenic interior design accommodates around 30 units of acoustic Yamaha and Bösendorfer pianos to experience their sound.

The store employs a new entry system using Yamaha Music ID, and provides visitors with a shooting booth for needs of posting their performance on social media.

In celebration of the reopening, the store held Disklavier remote live piano concert connecting Yamaha Ginza store and the London store online on October 6 delivering piano music played by 2 pianists.

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